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Digitalisation as a barrier to entry

Can you still remember how life in logistics was before everything came crashing down with COVID-19?

Well, before 2020, companies were already interested in digitising their supply chains. Therefore, it was no surprise that the pandemic and social isolation drove the end-to-end digitalisation of supply chain processes.  

The trend is that companies that have not yet invested in supply chain digitalisation will have to do so soon. From warehouse visibility and cargo tracking to demand forecasting. 

The importance of ensuring transparency in the supply chain has been raised by managers repeatedly. In order to gain a better understanding of supply chain performance in real-time, companies are trying to measure their performance in real-time. 

What are the most significant barriers to digitalising the supply chain?

In terms of complexity, standardising processes across the world is the most pressing issue. There are many stakeholders in global supply chains, and they often use different systems. The use of paper documentation and tools to manage complex tasks that require state-of-the-art technology is still prevalent among some organisations.  

Even among the most advanced in the digital transformation journey, you can find those using uncoordinated systems that are unsuitable for their business objectives.  

Many companies focusing on their digital journey often don’t know where to start or select the wrong vendors; leading to disillusionment.  

In general, the most significant barrier to digitalisation is sheer complexity. One of the most difficult decisions is choosing where to start in order to succeed. By consolidating all platforms and systems in one place, you can accelerate your logistics with the power of one connection.

Overcoming the barriers 

Adoption by market leaders demand from intermodal transport buyers, and vertical integration in intermodal transport chains are potential mitigation factors for the elimination of barriers to digitalisation in intermodal transportation.

The most successful companies know what problems they are trying to solve and know-how technology can assist them, adding value. As a result, companies must digitise their processes and adapt their business operations to take advantage of the possibilities that digitalisation offers.

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